1. Which candidate has the most celebrity endorsements? Vote for the one with the least.
Celebrities are not in reality. They are hugely over-indulged with honers because they can act or sing or write. Just look at how many awards programs there are for actors, singers and writers verses scientist and scholars or even plumbers. It is extremely rare for someone in this situation to not get an inflated perception about themselves and their role in the world. Being “artists,” they also tend to be people who naturally want to escape reality (they almost all had bad childhoods) and therefore have a warped perception of the world and other people to begin with. As a rule, they are also loaded with guilt. Look at their lifestyles. They should not be advising anyone on morals. Politics is morals.
2. A tax is a tax is a tax is a tax. The candidate that says he will raise taxes only on a certain segment of society is lying.
There are good reasons for raising taxes at times (though few), but it will always be a tax on everyone. Getting it out of the “rich” side of the bucket is still lowering the water level on the “poor” side. Taxes are for revenue purposes only. Any attempt to “level the playing field” trough taxing programs is giving unnatural power to the government and will lead to oppression in one form or another. (This is a freedom vs. equality issue. See below.)
3. If there is a choice between freedom versus equality, always pick the freedom option.
Forced equality will almost always turn to despotism in one form or another. The world is naturally unfair. Government (the rule of force) tends to make things more unfair when it goes beyond the bounds of ensuring simple justice. Keep in mind, things will seem more fair at first, but unnatural laws will make things worse in the long run—sometimes many years later.
4. Personal ethics matter.
No candidate will be loyal to the people he/she represents if he/she is not loyal to their spouse. It is that simple. If you know one candidate is unfaithful to their spouse, vote for the other one. If both are unfaithful, vote for neither.